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Trademark “Made in Lithuania” gains popularity in Japan
High quality Lithuanian products are becoming more and more popular in Japan. Recently some good news from Lithuania reached sweets lovers in Japan: “Gyomi Super” which has 350 shops in various Japanese cities, in June has successfully started selling Lithuanian “cheese cakes”. Japanese people immediately liked these newly discovered delicacies.
In the middle of June, Lithuanian made clothes, furniture and linen products received a lot of attention at the international “Interior Life Style Tokyo” trade fair held in Tokyo. 8 Lithuanian companies attended the event and some of them already have regular customers in Japan.
Visitors of Baltic state’s fair, which took place in “Hankyu” shopping center in Osaka, were curious about various Lithuanian goods. At the midsummer fair, many were intrigued by photo exhibition, which depicted Lithuanian Midsummer day celebration traditions and straw garden weaving lessons.
In the prestigious “Isetan Shinjuku” shopping center in Tokyo, some Japanese companies, which sell Lithuanian goods, presented Lithuanian amber, linen and leather products, as well as cloths, ceramics and chocolate.
Despite summer heat, Lithuanian winter season products and Christmas traditions are already being presented in Tokyo. At the Christmas fair currently taking place in famous “Laforet” shopping center in Tokyo Harajuku area, Lithuanian booth received a lot of attention.
“It is great that “Made in Lithuania” trademark in Japan is looked upon as a sign of high quality. This trademark has already found its place in Japanese market, so it is a convenient time for Lithuanian manufacturers to even further increase their exports to Japan”, - said Lithuanian ambassador in Japan Egidijus Meilūnas, while visiting the Lithuanian booth.
In 2016 Japan became the main market for exported Lithuanian goods in Asia – Pacific region. In the same year, to the Country of the Rising Sun, Lithuania exported products worth more than 130 million euros – 2.7 times more than in 2015. During January – April of 2017 exports to Japan comprised more than 45 million euros, which is 34% increase compared with the same time period of 2016.
On 10 May, the Minister of Foreign Affairs of Lithuania Linas Linkevičius held meetings in Tokyo and highlighted the opening of new opportunities to expand economic cooperation between Lithuania and Japan.
On 28 November 2016 more than 40 Japanese businessmen, agriculture specialists and media representatives gathered at the premises of Lithuanian Embassy in Tokyo to the Seminar on Lithuanian Agriculture and Food Industry. In his introductory remarks, Ambassador of Lithuania Mr. Egidijus Meilūnas gladly admitted that Japan is becoming one of major trading partners of Lithuania in Asia as Japanese consumers are increasingly interested in high quality Lithuanian food and agricultural products.